I'm a paper girl--books, magazines, notes, etc... Especially pretty ones. Like the newly released Brand Brilliance. I've been so excited about the release of this book as the author, Fiona, The Brand Stylist, has been a contributor to our magazine--her workshop Color for Creatives was featured in ISSSUE 05. If you've seen the piece, then you'll know the images are gorgeous. This lady has got style and class. And this book is nothing less. Plus it is packed full of Fiona's branding expertise.
I have been watching this book unfold on instagram--Fiona has shared sneak peeks along the way--so I was delighted at the opportunity to preview the book. It did not disappoint. It's over 200 pages of beautifully laid out images and wisdom on branding ideal for women, just like us!
We all know that branding is everything.
This book is ideal for the beginner or need seasoned entrepreneur that could use a little refresh.
Part one of the book covers brand clarity followed by the second part which is all about brand brilliance. Brand clarity explains the philosophy behind branding, demonstrates how to put together your brand strategy, and assists you identifying your brand identity. Brand brilliance dives into marketing, websites, communications and more. All of this information is intermixed with examples and beautiful photographs that will leave you motivated and inspired. You'll want to get busy right away using the techniques that Fiona demonstrates and building them into your business.
Beautifully thought out and well executed, Brand Brilliance is a book that you'll enjoy looking at while you learn how to elevate your brand.
MEET FIONA /
Fiona Humberstone is the bestselling author How to Style your Brand and Brand Brilliance. An exacting Creative Director and commercially minded Brand Consultant, who works with smart entrepreneurs, bringing clarity and vision to every project she works on.
Fiona has spent fifteen years working with businesses: styling brands, creating websites and running workshops. She has owned, grown, sold and run franchises as well as founding, building and selling her own company. She have a knack for capturing the essence of a business, finding clarity in a contradictory brief and translating commercial goals into visual assets. She is a creative thinker, an innovative marketer and a tribe builder.