BY REBECCA SHOSTAK
What’s the difference between a customer and a client?
A customer gets their product in the mail, leaves you a four-and-a-half star review (the half star was because the shipping box got dinged up a little - darn USPS!) and that’s the extent of the transaction.
A client is a relationship. It’s someone to whom you provide a service. And that means your provided service is the product. A client is an ongoing process, which can be wonderful, and yet exhausting when it’s a (not-really) emergency at 11pm on a Saturday night. Sometimes you have to drop it all, attend to it, and then have nightmares about it later. But sometimes clients are a dream!
So without further ado, here are five easy ways to improve your client’s experience while staying sane.
- Take care of yourself first
- Be transparent
- Good fences make good clients
- Provide an experience
- Get constant feedback
Your clients and your sanity are equally important.
Keep your clients in the loop, even when you have bad news. Most hiccups are not emergencies. They’re just...hiccups. Make, set, and keep boundaries. That means contracts, reasonable (read: healthy!) availability, and tracking your time. Every interaction is an opportunity to create an experience. And finally, get that (overwhelmingly positive) feedback!
Want to go more in depth? Read details on these 5 ways to care for your clients in ISSUE 07 which you can download for free!
Rebecca Shostak is the Founder & President of Galler.ee Inc., a modern Photoshop template design company established in 2011. Rebecca has received international recognition for her work and is considered one of the top designers for photographers in the world. Galler.ee offers a huge library of affordable Photoshop templates to professional photographers.