BY RAFFI APELIAN, COMMUNITY AND CONTENT MARKETING MANAGER FOR MIXBOOK
When it comes to working with influencers, designers, and curators, Mixbook likes to think outside of the box. Our primary approach to partnerships focuses on finding creative ways to integrate our beautiful products with our partners’ beautiful content in a way that feels natural.
By focusing on compelling content first, we find that social communities engage, share and create more. Inspiring content should be authentic to both a brands voice and our partner’s too. This has helped us develop a formula that we’ve really seen take off.
What’s important to us is to establish relationships with passionate people we’ve met at events, online, and through other partner collaborations.
We aim to make collaborations not only fun, but truly inspiring—creating something people haven’t seen before.
With our line of beautifully designed photo books, stationery, and home decor, our partnerships have encouraged creative freedom. Our campaigns are based across two categories: featured designers and product collaborations.
Featured Designers /
Our designer partnerships have grown to be some of our most popular themes for books and cards. By teaming up with illustrators like Hello!Lucky, ceramists like Molly Hatch, and crafters like Amy Tangerine, we’ve expanded our selection of beautiful designs while driving growth for both our brand and the designer’s partners brand.
AMY TANGERINE /
Amy is a powerhouse in the hand lettering and craft community. Naturally, her designs worked perfectly on custom Mixbook stationery. Her cards are top sellers on mixbook.com and we’ve furthered our partnership with her at local events, for custom hand lettered name tags.
RACHEL HINDERLITER OF LINES ACROSS /
DIYers are designers too! We fell in love with Rachel’s ability to DIY literally anything and make it eye candy. With her knack for bright colors and geometric shapes, we saw an opportunity for a photo book designed by her. You can really get a sense of her style through the two photo book themes she created. Paired with Mixbook’s ability to offer a quality photo product, customer’s enjoyed how this theme complemented their photos.
BONNIE CHRISTINE OF GOING HOME TO ROOST /
Bonnie has created beautiful fabric designs for quite some time. Pattern makers like herself have been great additions to our designer product line. She’s created stationery, photo book, and calendar themes inspired by her fabric patterns.
Anyone with a design eye can create with us. Even if you don’t illustrate or do graphic design yourself, our design team can work with you through curated mood boards taking an “inspired by” approach.
Product Collaborations /
Mixbook’s products have been influenced by a wide array of creators: DIY, home decor, family, and travel. As we mentioned earlier, we look for sponsored collaborations that create natural and inspiring content. Your baby’s birth announcements, your living room remodel, or your year-in-review photo book are all projects close to the heart. These are things that will resonate with not only influencers, but your fans and followers as well.
OLEANDER + PALM - JERAN MCCONNEL /
Jeran is a modern maker and the creator of OleanderandPalm.com. Her focus is simple California living, designing and making livable spaces that incorporate vintage finds, handmade pieces and global inspiration. By partnering with Jeran, our home decor acrylic, poster, and canvas prints were incorporated into beautiful spaces that were attainable design goals for readers.
MOLLY MADFIS OF ALMOST MAKES PERFECT /
Molly has actually done both designer and product collaborations with us. Her most recent project was beautiful and personal. She crafted a totally custom birth announcement using our editor for her newborn baby boy, Arlo. A great example of authentic, creative and unique content.
JANSSEN BRADSHAW OF EVERYDAY READING /
A huge lover of books, Janssen’s blog often shares her favorite reads for both children and adults. Naturally, it was a great idea to create her own year-in-review picture book for her family. It was one of those projects always on the to-do list, but together we created something special.