What's in a name? That is the question. How do you strategically, rationally and legally approach the naming of your brilliant leap into entrepreneurship? 

what's in a name and how to pick the right one for your business - plus a worksheet for female entrepreneurs and women in business

There are a plethora of considerations when choosing a name for your business. But start with looking around. What are some of your favorites? Don't choose those. (just kidding....kind of.) What is it about those names that you like? The simplicity? The emotions it evokes? The way it sounds? 

Here are a couple of my favorites:

The Identité Collective (IDCO) / Small business branding and websites.

Squarespace / Website platform

Sugarfina / Candy boutique

I think these are great examples of names that are unique yet reflect the purpose of the company.

So how do you come up with a name for your biz?

Well, you could do like some and spend $80k to have an agency name their business for them. OR, as creative women, we can handle this process with a few tips and a little help from our friends. 

We put together a worksheet to walk you through some of the important steps in picking a name for your business. 

But don't stop with the worksheet. Sometimes you need a little help from your biz friends. So join The Belong Collective and ask what the community thinks! It's the perfect place to ask your "stupid" questions and keep it real.


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